About HOATAY
An art consulting firm in Ho Chi Minh City, bringing the art of Vietnam to the standard the world's most refined places demand, from concept to final installation, under one roof.
Hồ Trang Thu · Founder & Principal Art Consultant
Curatorial judgment
Vietnam's art world is among the most vital in Southeast Asia, and among the hardest to read with clarity. We move through it from the inside. The question we answer is never simply which work is significant, but which work belongs.
A community of artistry
Our practice rests on enduring relationships across Vietnam's art world. Some of these bonds span generations. What is created together sustains the scene itself.
Scholarship before making
Every commission begins in study: the history of a place, the architecture and light the work will live within. This grounding is what separates a collection from an acquisition.
Museum standards of care
Every work leaves HOATAY prepared to endure, made with the materials and methods of museum practice for spaces that are lived in every day.
Built to last
Every piece is made to endure and simple to care for, with materials chosen for the daily life of a working hotel. Delivered complete, the collection carries the story of the property, gives guests and press something to remember, and keeps working for the hotel year after year.
Art placed well is connective tissue. It looks as though it grew from the same intention as everything around it.
From the studio — on placing art in a finished spaceFind us
Office
Ground Floor, Vissai Hotel
144 Nguyễn Văn Trỗi Street
Phú Nhuận Ward
Ho Chi Minh City, Vietnam
Workshop
47/10 Bùi Thị Cội Street
Tân Đông Hiệp Ward
Ho Chi Minh City, Vietnam
Get in touch
studio@experiencehoatay.comZalo & phone · +84 90 369 7322
LinkedIn · HOATAY
For clients
Request our credentialsFor artists
Submit your portfolioWe respond to all enquiries within two business days. For urgent commissions, please note your timeline in your message.